Jeffrey Baclangen

KingCAD Solutions

Website for a Brooklyn CAD and SolidWorks design firm that sells to manufacturers and product designers.

Industry
Engineering and CAD design
Location
Brooklyn, New York
When
2019 to 2021
Role
Website design and development

Visit the client's site (new tab)Full-page capture (PDF), opens in a new tab

Homepage of the KingCAD Solutions website
The KingCAD Solutions homepage as delivered. The live site may have changed since.

01 · The job

What the site had to do

KingCAD sells specialist engineering work (SolidWorks design, FEA, technical documentation and training) to manufacturers and designers. The site has to prove expertise to technical buyers and make it easy to send a project brief.

Services

  • Website design and build
  • Service architecture
  • Lead capture

What I did

  1. 01Designed and built the company website with a services overview, about, certifications, founders and contact sections.
  2. 02Turned eight service lines into one clear infographic and two entry points: training and design on demand.
  3. 03Built a project inquiry form with consent capture for new work.

02 · Inside the build

The decisions that shaped it

  • Credentials up front

    A certifications gallery and founder bios put the team's SolidWorks expert credentials where a technical buyer looks first.

  • Two ways in

    Training services and design-on-demand services split the audience early, then the infographic covers product development, reverse engineering, sheet metal, FEA and rendering.

  • A brief, not just a message

    The contact form asks visitors to describe the project, so the first reply can be a scoped answer.