RocTex Heating & Air Conditioning
Lead-generation website for a residential and commercial HVAC company in the Dallas-Fort Worth area.
- Industry
- HVAC
- Location
- Rockwall, Texas
- When
- Delivered before 2025
- Role
- Website design and development
Visit the client's site (new tab)Full-page capture (PDF), opens in a new tab
01 · The job
What the site had to do
RocTex installs, maintains and repairs heating and cooling systems for homes and businesses across D/FW. The site has to make the phone ring, sell maintenance plans and give homeowners enough confidence to book.
Services
- Website design and build
- Service and product pages
- Call and form lead capture
Tools
- WordPress
- Elementor
What I did
- 01Designed and built the website with residential and commercial entry points, service and product pages, and a maintenance plan section.
- 02Put the phone number in four places, from the hero to the consult band, plus a booking button and a contact form.
- 03Added financing and careers pages and customer testimonials.
02 · Inside the build
The decisions that shaped it
Calls first
"Call to schedule service today" and the number open the page, because most HVAC customers call rather than type.
Plans, not just repairs
Four maintenance plans, from fully comprehensive to equipment inspection, turn one-off repairs into recurring revenue.
Honesty as proof
Testimonials name technicians and praise the lack of upselling, which is the doubt most homeowners have about HVAC companies.
03 · Next
Need a system like this?
Tell me what you're working on. Start a project or write to jbaclangen@gmail.com.