Jeffrey Baclangen

AdvantageX Marketing

Agency website for a New York marketing firm I partnered with on client work from 2015 to 2023.

Industry
Marketing agency
Location
New York, New York
When
Around 2022
Role
Senior Web Developer and Digital Marketing Consultant (freelance)

Full-page capture (PDF), opens in a new tab

Homepage of the AdvantageX Marketing website
The AdvantageX Marketing homepage as delivered.

01 · The job

What the site had to do

AdvantageX sells digital marketing, web development, SEO, SEM, direct mail and reputation management to businesses. Its own site has to look credible to prospects and get them on a call.

Services

  • Website design and build
  • Lead capture
  • Agency client delivery

Tools

  • WordPress
  • PHP
  • HTML
  • CSS
  • JavaScript
  • API integration

What I did

  1. 01Designed and built the agency website with six service lines and two calls to action: schedule a call and request a callback.
  2. 02Built the inquiry form and contact block.
  3. 03As the agency's senior web developer, built SEO-optimized WordPress sites, landing pages, funnels and CRM integrations for its clients.

02 · Inside the build

The decisions that shaped it

  • Building Trust. Creating Results.

    A short promise, office hours and the office address in the first screen tell a prospect this is a real team they can call.

  • Services as a menu

    Six photo cards cover digital marketing, direct mail, web development, SEO, search ads and brand reputation management.

  • Two ways to talk

    Schedule a call for the ready buyer, and a free callback evaluation for everyone else.

Very professional. The designs are what we picture in our heads and come out how we imagined them. We have been working with Jeffrey since 2015, and we still and will continue to work with him. Keep up the good work.

Richard ShermanCo-Founder, Advantage X Marketing LLC