Jeffrey Baclangen

Astro Electric

Conversion-focused website, local SEO and CRM automation for a luxury residential electrical contractor near Seattle.

Industry
Electrical contractor
Location
Kirkland, Washington
When
July to December 2025
Role
Web Developer and CRM Automation Developer (contract)

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Homepage of the Astro Electric website
The Astro Electric homepage as delivered. The live site may have changed since.

01 · The job

What the site had to do

Astro Electric serves high-end homes across a 40-mile radius of Bellevue. The site has to look as considered as the homes it works on, rank across two dozen cities, and turn visitors into qualified project inquiries the team can answer within hours.

Services

  • Website design and build
  • Local SEO
  • Service landing pages
  • CRM workflows and automation
  • Analytics

Tools

  • WordPress
  • CRM automation
  • Google Analytics
  • Schema markup

What I did

  1. 01Designed and built a conversion-focused WordPress website optimized for local SEO.
  2. 02Built service landing pages that support lead generation campaigns.
  3. 03Set up CRM workflows and automation for lead capture and customer follow-up.
  4. 04Integrated website forms, analytics and marketing platforms.
  5. 05Improved technical SEO: metadata, schema markup, indexing and site performance.

02 · Inside the build

The decisions that shaped it

  • Design-led positioning

    "Design oriented electrical service" sets the tone: upscale interior photography, a light violet palette and nine service cards from architectural lighting and smart integration to EV charging and generator installs.

  • Local reach, written down

    A service-area section lists 24 cities across King, Snohomish and Pierce counties, which gives each city search a page to land on.

  • An inquiry form that qualifies

    The project inquiry form asks for service type, project details and how the visitor heard about Astro Electric, so leads arrive sorted and attributed.

  • Trust before the ask

    Licensing, warranty, free estimates and response-time commitments appear before the consultation call to action.

03 · Next

Need a system like this?

Tell me what you're working on. Start a project or write to jbaclangen@gmail.com.

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