Jeffrey Baclangen

Fred Telarma Design Studio

Editorial website for a Manila fashion designer and his bridal line, plus brand and print materials.

Industry
Fashion
Location
Quezon City, Philippines
When
2019 to 2021
Role
Website design and development, brand materials

Visit the client's site (new tab)Full-page capture (PDF), opens in a new tab

Homepage of the Fred Telarma Design Studio website
The Fred Telarma Design Studio homepage as delivered. The live site may have changed since.

01 · The job

What the site had to do

Fred Telarma designs collections and custom bridal and special-occasion pieces by appointment. The site has to feel like a fashion editorial and still get serious clients to send an inquiry.

Services

  • Website design and build
  • Brand and print materials
  • Social media assets

What I did

  1. 01Designed and built the website with brand, collections, press features, the Rose + Remedy bridal line and contact sections.
  2. 02Built the appointment inquiry form and the runway video section.
  3. 03Created social marketing and branding materials, including lanyards and shirts.

02 · Inside the build

The decisions that shaped it

  • Fashion is performance art

    Black, greyscale and deep red imagery with a thin geometric type treatment, laid out like a magazine.

  • Press as proof

    A Featured In section shows the designer's coverage in Vogue, MEGA and Preview.

  • A line of its own

    Rose + Remedy, the bridal line, gets a dedicated section and page that leads to the appointment inquiry.

My website launched last April, and I would say it's very nice and modern. It suited what I was aiming for. Jeffrey also made my social marketing and branding materials, such as lanyards and shirts, and they are superb.

Fred TelarmaFashion Designer, Fred Telarma Studio