Jeffrey Baclangen

New Roads Health

Patient acquisition website for a telemedicine Suboxone treatment clinic serving Arizona and Nevada.

Industry
Healthcare (telemedicine)
Location
Phoenix, Arizona and Las Vegas, Nevada
When
2020 to 2023
Role
Website design and development

Full-page capture (PDF), opens in a new tab

Homepage of the New Roads Health website
The New Roads Health homepage as delivered.

01 · The job

What the site had to do

New Roads Health treats opioid addiction with Suboxone over telemedicine. The site has to feel discreet and safe, make the first step small, and get a worried visitor (or their family) to book a screening call the same day.

Services

  • Website design and build
  • Appointment funnel
  • Reviews and trust signals

What I did

  1. 01Designed and built the website with a three-step path to treatment and same-day appointment calls to action.
  2. 02Built the appointment request form and the links to the patient portal and supplement shop.
  3. 03Placed reviews, accreditation logos and privacy commitments next to every booking point.

02 · Inside the build

The decisions that shaped it

  • Three steps, not a wall of text

    Book a screening call, get a treatment plan by video visit, pick up a prescription the same day. The timeline turns a frightening decision into a short process.

  • Discretion as the message

    A discreet experience, a private clinic, confidentiality and a non-judgmental atmosphere are stated plainly before any medical detail.

  • Trust that a clinic needs

    Accreditation and certification logos (LegitScript, HIPAA and professional bodies) and patient reviews sit beside the booking buttons.