Jeffrey Baclangen

Park Avenue Trauma

Patient website for a Brooklyn workers' compensation and no-fault injury treatment facility.

Industry
Healthcare
Location
Brooklyn, New York
When
Delivered before 2025
Role
Website design and development

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Homepage of the Park Avenue Trauma website
The Park Avenue Trauma homepage as delivered.

01 · The job

What the site had to do

Park Avenue Trauma treats workers' compensation, no-fault and sports injuries. The site has to reassure injured patients, answer insurance questions, and give their attorneys a way in.

Services

  • Website design and build
  • Online booking
  • Attorney portal

What I did

  1. 01Designed and built the website with service pages for no-fault, workers' compensation and sports injuries.
  2. 02Added call and book-online buttons, an information strip with hours and location, and an attorney portal.
  3. 03Placed no-fault, Workers' Compensation Board and HIPAA badges where patients decide.

02 · Inside the build

The decisions that shaped it

  • Insurance answered first

    Badges for no-fault, Workers' Compensation Board authorization and HIPAA sit under the hero, because coverage is the first question.

  • Two audiences

    Patients get services, doctors and online booking; attorneys get their own portal.

  • A local search target

    The page states the specialty and the borough plainly: workers' comp doctors in Brooklyn.