Jeffrey Baclangen

TransformCXO

Website, HubSpot CRM and lead generation system for a fractional COO and EOS Integrator firm.

Industry
Executive consulting
Location
Austin, Texas
When
2026 to present
Role
Digital Marketing Consultant (part-time)

Visit the client's site (new tab)Full-page capture (PDF), opens in a new tab

Homepage of the TransformCXO website
The TransformCXO homepage as delivered. The live site may have changed since.

01 · The job

What the site had to do

TransformCXO sells fractional COO leadership, EOS integration and executive coaching to founder-led businesses. The site has to explain a fairly abstract offer, earn trust from owners who have not hired a fractional executive before, and turn that interest into booked discovery calls.

Services

  • Website design and build
  • HubSpot CRM
  • Lead generation system
  • Technical SEO and AEO
  • Content strategy

Tools

  • HubSpot
  • Calendly
  • Squarespace
  • Structured data

What I did

  1. 01Designed, built and optimized the corporate website for SEO, user experience and conversion.
  2. 02Built the full HubSpot CRM: pipelines, workflows, lead scoring, lifecycle stages, dashboards and automation.
  3. 03Connected website forms, Calendly, email nurturing and CRM workflows into one lead generation system.
  4. 04Implemented technical SEO, structured data and GEO/AEO optimization for organic and AI search visibility.
  5. 05Run the content plan: blogs, LinkedIn thought leadership, newsletters, podcast and downloadable resources.

02 · Inside the build

The decisions that shaped it

  • A page built around the buyer's doubts

    The homepage opens on the founder's own worries, then answers them with four outcomes: clearer execution, leadership alignment, founder freedom and scalable systems.

  • Five services, one path

    Fractional COO and CXO leadership, Fractional EOS Integrator, MetaPerformance executive coaching, Strategic Mapping and Value Growth consultation each get a page, and every page leads to the same booking flow.

  • Booking that feeds the CRM

    A multi-step form collects the contact details, then hands the visitor straight to scheduling a 45-minute discovery call, so every booked call arrives in HubSpot as a contact with its source.

  • Proof in the right places

    Client testimonials and certification badges (EOS, Trainual, CEPA, The Predictive Index, Ninety) sit next to the decisions they support.

03 · Next

Need a system like this?

Tell me what you're working on. Start a project or write to jbaclangen@gmail.com.

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All work