Jeffrey Baclangen

Ad campaign management and operations: Google Ads, Meta, TikTok and LinkedIn

Ads only pay when the click lands on the right page, the lead reaches your CRM, and someone can see which campaign it came from. I set up the tracking first, then build, run and report on campaigns against leads, not likes.

Start a project or jbaclangen@gmail.com

01 · What's included

What I take on

  • Tracking and conversion setup

    Google Tag, GA4 key events, Meta pixel and conversions, offline lead import from the CRM.

  • Campaign builds

    Search, Performance Max, Meta, TikTok and LinkedIn campaigns with structure, keywords, audiences and negatives.

  • Landing pages

    Focused pages per offer that load fast and pass every lead into the CRM with its source.

  • Creative and copy

    Ad copy, image and video creative, and structured testing.

  • Budget operations

    Pacing, bid strategy, search-term reviews and weekly optimization.

  • Reporting

    Cost per lead and pipeline by campaign, from GA4 and the CRM.

Who it's for

Service businesses ready to spend on paid search or social and want every dollar traced to a lead: contractors, solar and energy retailers, real estate, consultants and clinics.

Working with businesses in the United States and Australia.

Tools

  • Google Ads
  • Google Tag Manager
  • GA4
  • Meta Ads Manager
  • TikTok Ads Manager
  • LinkedIn Campaign Manager
  • HubSpot
  • GoHighLevel

02 · Case studies

Where I've done this

03 · Questions

Before we talk

Which ad platforms do you manage?
Google Ads (Search, Performance Max, Display and YouTube), Meta (Facebook and Instagram), TikTok and LinkedIn.
Is ad spend included?
No. Ad spend is billed by the platforms to your own accounts, which you keep. I manage the campaigns inside them.
Do you work with US and Australian businesses?
Yes. I'm based in Baguio City, Philippines (GMT+8). That overlaps the full Australian working day and US mornings and evenings, and most of the businesses I've worked with are in the United States.

Start a project

Tell me what you're working on and where it gets stuck. Send a message.

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